Trendy and Relaxed

American Apparel has become a staple store on college campus' around the United States as it offers college students access to comfortable, cutting edge fashions. The cutting edge appeal of the merchandise sold inside is seen as the mannequin strikes a provocative pose eyeing down students on the Blvd. passing bye the store front display. In addition the "o.k" symbol on the poster board is explaining to students that mom and dad would approve of them shopping and thus helping such an "American" franchise. In addition the open doors are very welcoming to a student who has time between classes to browse while killing time. The negative space becomes the inside of the store as it is darker than the rest of the photograph thus the first thing that is noticed is the mannequin as it is posed in an unusual posture thus is what the eye is drawn to first. All in all the photograph embodies the student culture on University Blvd.